When Is The Best Time To Post On TikTok

When Is The Best Time To Post On TikTok


Whether you are a content creator or a brand looking forward to selling a product, the key to your success on TikTok is your engagement. Your engagement will depend on your followers, likes, and how well you do on TikTok’s algorithm.

As much as creating quality content is important to getting mass engagement, it is not enough to let people find you on TikTok. The time you post this content is very vital as the content itself.

In case you are wondering what the best time to post your videos on TikTok is, you are in the right place.

Besides, determining the best time to post will depend on a few factors, which I will reveal later in this piece.

Why does posting time matter on TikTok?


When you post your content on TikTok is as important as making the content itself. You can spend days creating quality content and end up posting it at the wrong time.

TikTok posting times matter because it’s about maximizing how well your video is shown to several users around the world. No one would want their videos to get lost in the sea of new videos without making any impact or getting engagement.

Every second, million of content are uploaded to TikTok, and posting yours at the wrong time will just get it lost in no time. You must post content when the app has a lot of users to favor you on the algorithm.

If you learn to post your videos at the right time, it will boost your presence and impact on the algorithm and even help you rise to the top. This is how TikTok videos go viral – posting at the right time.

More TikTok users will find your content as it becomes popular. This is to show you why posting times on TikTok matters and how they can make or break your engagement even more than many other factors.

What is the best time to post on TikTok?


There is no perfect time to post on TikTok. It could be in the morning, afternoon, or night depending on a few factors such as your audience and track record of your most successful videos.

Quickly, let’s see some important factors that should influence when you post on TikTok.

Before posting on TikTok, you should find out when your audience is most active. Every creator has an audience, which could be gender, choice, or geographically related. For example, you could be making content that suits residents of the United States only.

If you reside in Africa, the time zones will differ, so you must know about this. Your audience in the United States may be active by 3 am E.A.T.; this is the time you must post your content for them to see.

This is why you must have a target audience when starting a niche on TikTok. It should help you know the best time to post content and how you can increase your engagement in such a short time.

And yes, other factors may influence when you should post on TikTok. Let’s see what they are.

How to know the best time to post on TikTok


Everyone wants to post their TikTok content at the perfect time for their target audience, but it is easier said than done. Knowing when your audience is active is not enough; there are other factors to consider.

The first and most important tip is that you post your content regularly. Posting regularly will help boost your performance in TikTok’s algorithm and make users find you easily, but there are other benefits too.

By posting regularly, you can make at least three posts per day and see how they do. After posting, give the content time, then go ahead to check its analytics. The analytics should show you how well they have performed over time.

Check for each content and see the period that got the most engagement. If your afternoon post got the most engagement, you might want to consider posting more content around this time too. Meanwhile, you shouldn’t rely on it too much.

Also, you can know the best time to post on TikTok by seeking out the opinion of others.

Find other creators in your niche and get to relate with them. From there, you can get to know when you should post more on your TikTok.

Closing remarks


TikTok has evolved in the past few years and is now one of the best places to sell products and services online. Although the platform is popular as a key entertainment source, especially for Gen Z, it is now known to promote commerce across the world.

These tips should help and let you know the best times to post on TikTok. I’d advise that you invest in knowing this even before starting. However, posting content can also help in your research.

These tips are not only helpful for TikTok but also apply to other social media platforms like Twitch, and Instagram, to name a few.

Meanwhile, if you need to download TikTok videos from other creators, especially if you don’t want to worry about the watermark, there is a seamless way to do so. Toksaver.net allows you to download any TikTok content of your choice at no cost.