Going viral on TikTok is not only about dancing to the latest sounds and using trendy hashtags anymore.
Of course, this was how it worked at its inception.
However, due to the massive increase in the amount of TikTok users in 2016, it has become a lot harder to make content go viral with basic techniques.
TikTok is one of the most profitable social media platforms, with so much for everyone to benefit from.
Meanwhile, you can only harness its juice by making viral content. The truth is your content will not just pop on everyone’s FYP page unless you understand how TikTok’s algorithm works.
TikTok’s algorithm greatly affects how users and content creators rank their content. It doesn’t matter how many followers you have; without the right engagement, you wouldn’t have any influence on TikTok.
Let’s see how TikTok’s algorithm works to help you understand the whole concept better.
How TikTok’s Algorithm Works
To get your content up to the FYP of literally everyone on TikTok, you need to shift your focus from likes, shares, and follows and try to understand TikTok’s algorithm.
If you are really determined to make content with the potential to blow up on the platform, you should focus more on the correct data.
The important data you should be looking at is your average watch time. Although your likes, shares, and follows will be able to augment the virality of your content, they are not as important as your average watch time.
The average watch time is the average duration people watch your TikTok content.
It’s quite different from your video length, as that is basically the duration of your video. However, your average watch time, as well as your video length, determines how much the TikTok algorithm will push your video and make it go viral.
Here’s a simple scenario so we’re on the same page:
If people on TikTok watch your one minute video for only 10 seconds, TikTok will assume that your content is not so good and will show it to fewer people.
However, if they stay on your one-minute video for one minute or even watch it repeatedly, that content could be getting the heat soon!
Once you reach the FYP of other TikTokers, your chances of going viral become heightened.
However, featuring on the FYP depends on your average watch time, completion rate, and the type of content you are making. You should consider this if you want to go viral on TikTok.
Tips to go viral on TikTok
Let’s see some tips to help you reach your goal on TikTok and make contents that’ll go viral soon enough!
1. Keep your videos short
Unless it is necessary, you should try to keep your video short.
TikTok is meant for watching short videos and not longer versions, as you’d find on Netflix.
Asides from that, TikTok users tend to prefer shorter videos and are most likely to stay on those. This should help increase your average watch time too.
2. Use trending hashtags
You don’t want to use a hashtag that’s not trending anymore for your content; it’ll just stay buried, and no one will see it. 🤦
Before posting, check the trending hashtags and also try to make contents that are relevant to them.
Attach the hashtags and watch your video go places.
3. Hop on trending sounds
TikTok is more like Twitter in this aspect – all about the trends. Every time, there’s a new trending sound on TikTok.
You can pick a sound and create good content with it. When users search for the sound, they may come across your content and engage with it if it’s a nice piece.
4. Create your sound
While everyone is all about using existing sounds to make content, try coming up with something…
of YOUR OWN.
You don’t have to make music from scratch; make a unique sound and create good content. TikTok’s algorithm considers originality and will most likely share it with users as new content.
5. Post at the right time
First, you must post frequently and consistently to establish authority on the platform.
However, posting at the right time is also a great idea. You should identify the target audience for your content and ensure they are active and ready to engage it before posting.
6. Be a little controversial
If you’re observant, you will notice that most of the TikTok celebrities you know are quite controversial.
You don’t have to establish chaos with your presence, but slight controversies might help. People love controversies and spend time engaging in them.
It is one of the best ways to go viral on TikTok.
7. Be funny and make relatable content
Today, everyone on TikTok wants to laugh or watch relatable content. It is your job to give this to them if you are passionate about keeping them around.
Spice up your content and ensure your audience can get the best from only you.
This way, you can earn many engagements and watch your content go viral easily.
8. Interact with your followers
TikTok loves it when creators take time and interact with their followers.
Whenever you get comments on your posts, try your best to provide replies to as many as you can. TikTok’s algorithm will be able to detect your activity, and this can help you to go viral quickly.
9. Collaborate with other creators
Although you might feel like you don’t need it, collaborations greatly push you up there.
Check for the most popular content creators in your niche and find your way to make good content with them.
It might not be successful the first time, but it’ll work out at the right time.
Final Thoughts
You might have practiced every tip here and still feel somewhat lost or not seeing any results.
Getting results on TikTok might take time, but it is worth the wait. Patience is the most important thing when trying to make your content go viral – this applies to every other social media network.
If you are sure you’re doing everything right, continue until you begin to see results.
However, you might also not be seeing results because the niche you are in is too crowded already.
You can look out for an underserved niche and try pushing content up there too.
And if you need to download TikTok videos from other creators, especially if you don’t want to worry about the watermark, there is a seamless way to do so.
Toksaver.net allows you to download any TikTok content of your choice at no cost.